Title Sequences Research

 

For our title sequence we took inspiration from other films in order for them to be applied to ours. Title sequence designers are important for the production of any film. In our group,we had to take the role of producing a title sequence which would show the cast members and the title of the film in an visually pleasing way. The use of sound, graphics and transitions helped to make our titles as good a they could be.

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Examples

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We took inspiration from the 2012 Avengers movie as their title sequence design consisted of low key lighting with bring visuals which stood out to the audience. It created a feeling of suspense which was what we were looking to achieve in our film, we knew that if this worldwide phenomenon of an action film could achieve this then we would be able to create titles that were just as good.

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Title Sequence Designers

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Both Saul Bass and Kyle Cooper are well known title sequence designers that used these features to create titles for some of the most well-known films around! 

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Saul Bass

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Saul Bass was a film maker and graphics designer that was best known for his film posters and title sequences. In 1955, Bass became well known in the film industry after creating the title sequence for Otto Preminger's The Man with the Golden Arm. His recognition further increased when he invented a new type of typography for North by Northwest, Vertigo and Psycho. Bass also designed some of the most iconic corporate logos in North America, including the original AT&T “bell” logo in 1969, as well as their “globe” logo in 1983. He also designed Continental Airlines’ 1968 “jetstream” logo and United Airlines’ 1974 “tulip” logo which have become some of the most recognized logos in history. Towards the end of his career, James L. Brooks and Martin Scorsese rediscovered Bass and urged him to return to main title design. They created title sequences for Goodfellas, Cape Fear, The Age of Innocence, and Casino, their last title sequence.

The title sequence for the well-known film Psycho was designed on a $21k budget . He uses the simplistic design of thin white strips to guide the basic sans-serif text through a number of transition. Although these lines come from different areas of the screen, they don't intersect at any stage. The animation of the lines is created simply by adding a path to every object for it to follow. Bass creates this dramatic effect with a limited amount of budget for the film. The brilliance of Bass' visual tension to the film tells the audience what they need to know about the plot. The sequence asks the audience to read between the lines the rest of the storyline out.

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Kyle Cooper​

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